If your business has recently entered new international markets, then you also need to consider how you’re speaking to your new customers. In this introductory guide, we explain the key differences between globalisation, internationalisation and localisation.
In a study carried out by UNCTAD and Netcomm Suisse eCommerce Association in October 2020, it was revealed that COVID-19 has accelerated a shift towards a new digital world and triggered changes in online shopping behaviours that could change the ecommerce landscape forever.
2020 was a year that saw many changes and it was the year that underlined the importance of digital marketing. Find out what are the challenges for international digital marketing.
The Covid-19 pandemic has meant that everyone from entrepreneurs to freelancers and businesses of all shapes and sizes have had to adapt and change their operations – often simply just to survive. While no-one could have foreseen such challenging circumstances, a silver lining to all this is that they have given us a chance to reset and re-evaluate the way we function, how we see life and the way we work.
With industry themes and challenges like REACH, BREXIT and COVID-19, companies must have the best tools to compete and export. This webinar explores how to tackle different language and countries legal requirements for hazardous products labelling.
You can get your IT start-up a cut above the rest with an effective and creative digital strategy. We’ve detailed some digital strategy examples for you to try in this latest guide.
With COVID-19 you might be considering expanding to other markets. Before you go ahead, let’s look at how language, culture and localisation can support your international growth online.
When it comes to global customer service, social media and instant messaging are quickly becoming the most popular channels for customers to communicate with companies. We share some tips on how to get the most out of international social media when engaging with your overseas customers.
Knowledge bases are primarily developed to service existing customers, however, through careful search engine optimisation, your organisation's knowledge base can attract new business and solidify your position as a thought-leader in your field. Learn more.
