Maintaining open channels of communication and clearly delivering messages are the tip of the iceberg when it comes to delivering global customer support in times of crisis. The areas covered in this series will not only help you to get through this difficult time but other potential ones in the future.
People are a key asset for any organisation and investing in their professional development delivers incredible ROI. As companies grow and expand their reach overseas, so too does their international workforce. This is where translation and localisation come in. Here are our #ultimateinsights for localising learning and development content.
So, you’ve decided that business is going well in your home territory and now it’s time to branch out overseas. Sounds good to me, but before you jump in feet first let’s look at how language, culture and localisation can support your international growth online.
Translating user guides and help functions are just as important as localising the original software. However, there are several important considerations that must be addressed to ensure a consistent user experience. Here is our how-to guide to localising help functions.
When it comes to making a purchase, more and more consumers are turning to the words of others in order to make a more informed buying decision. User-generated content, particularly reviews and ratings, can dramatically impact your global brand and revenue. Here are our tips on how to go about localising user-generated content for growth.
As we head into the new year, let's take a look at four trends that are set to impact the translation and localisation industry in 2020; multimedia translation, multilingual customer support, speech technology and domain adaptive neural machine translation.
In this Q&A we asked marketing and communications expert Anthony Schaub, Founder of The Consultancy Group, to share his insights on managing and creating global content for luxury brands. We think you will agree that his experience working for and with global luxury brands is incredibly valuable.
Whilst attending the 2019 PPMA Total Show in Birmingham, we asked exhibitors and attendees about the export challenges they face. Our quick survey highlighted five potential challenges for the processing and packaging industry, which we asked respondents to place on a scale. See the results here.