The global luxury goods market continues to grow, but there are some important considerations when it comes to exporting certain products. Here are our customer success manager's top tips for luxury brands looking to expand their international reach.
The luxury goods sector is one industry that experiences solid growth year-on-year and is forecasted to increase 4-6% globally in 2019. This presents linguistic and cultural challenges for luxury brands looking to expand their reach overseas, especially when it comes to effectively communicating their brand's identity, image and reputation. Here we look at the changing behaviours of luxury good consumers and what luxury brands should be incorporating into their localisation strategy.
What does "quality" mean to you and your organisation? As an ISO certified translation company, we have worked incredibly hard to implement processes that guarantee quality time and time again. Here we share the reasons why the ISO 17100 standard is so important when it comes to translation.
We are now living in a world of continuous delivery which means that global organisations need to be able to deliver, create, and localise content quicker than ever. This is incredibly important for website updates, which is where translation connectors come in. This introductory guide will explain what connectors are and how they can streamline your localisation process and make things much more efficient.