Ultimate Languages Blog2019-06-02T20:26:23+00:00

Globalisation: Internationalisation vs Localisation

By |November 2nd, 2021|Categories: blog|Tags: , , , |

If your business has recently entered new international markets, then you also need to consider how you’re speaking to your new customers. In this introductory guide, we explain the key differences between globalisation, internationalisation and localisation.

Machine Translation Strategies

By |June 10th, 2021|Categories: blog|Tags: , , |

If you’re localizing the content on your website, using machine translation (MT) can speed up the process and reduce the cost. But, is machine translation right for you? In this post, we’ll look at what various machine translation processes involve, the technology behind machine translation engines and what form of machine translation is right for your content.

Introduction to machine translation: How can you use it for your business

By |May 18th, 2021|Categories: blog|Tags: , |

Over the past 24 months, we’ve seen a number of interesting developments in the world of machine translation (MT). As a result, you may find yourself in a situation thinking whether MT is the right solution for your translation and localization strategy. Learn how MT can help your business.

Thriving in 2021? Yes it is possible

By |May 11th, 2021|Categories: blog|Tags: |

The Covid-19 pandemic has meant that everyone from entrepreneurs to freelancers and businesses of all shapes and sizes have had to adapt and change their operations – often simply just to survive. While no-one could have foreseen such challenging circumstances, a silver lining to all this is that they have given us a chance to reset and re-evaluate the way we function, how we see life and the way we work.

Global Labelling: Reality or Myth? A Webinar for the Chemical Industries Association

By |July 6th, 2020|Categories: blog|Tags: , , , |

With industry themes and challenges like REACH, BREXIT and COVID-19, companies must have the best tools to compete and export. This webinar explores how to tackle different language and countries legal requirements for hazardous products labelling.

Online Customer Support: Reviewing and adapting your tools

By |April 9th, 2020|Categories: blog|

To continually deliver customer service in a crisis, like COVID-19, you need to have the right tools in place. Moving away from traditional methods like call centres is vital. To enable your customer support agents working efficiently it's time to review and adapt the tools you're using. Here's why.

Global customer support in times of crisis

By |March 23rd, 2020|Categories: blog|Tags: |

Maintaining open channels of communication and clearly delivering messages are the tip of the iceberg when it comes to delivering global customer support in times of crisis. The areas covered in this series will not only help you to get through this difficult time but other potential ones in the future.

Translation and localisation for learning and development

By |February 26th, 2020|Categories: blog|

People are a key asset for any organisation and investing in their professional development delivers incredible ROI. As companies grow and expand their reach overseas, so too does their international workforce. This is where translation and localisation come in. Here are our #ultimateinsights for localising learning and development content.

FITUR 2020

By |January 29th, 2020|Categories: blog|

FITUR is Spain's largest international tourism fair and this year saw the event celebrate its 40th anniversary. We were lucky enough to be there to experience FITUR for ourselves and share our key takeaways with you.

Localising user-generated content

By |January 27th, 2020|Categories: blog|

When it comes to making a purchase, more and more consumers are turning to the words of others in order to make a more informed buying decision. User-generated content, particularly reviews and ratings, can dramatically impact your global brand and revenue. Here are our tips on how to go about localising user-generated content for growth.

Translating Luxury: Q+A with Anthony Schaub, The Consultancy Group

By |October 30th, 2019|Categories: blog|

In this Q&A we asked marketing and communications expert Anthony Schaub, Founder of The Consultancy Group, to share his insights on managing and creating global content for luxury brands. We think you will agree that his experience working for and with global luxury brands is incredibly valuable.

Why high-end localisation is key for luxury brands

By |October 30th, 2019|Categories: blog|

The luxury goods sector is one industry that experiences solid growth year-on-year and is forecasted to increase 4-6% globally in 2019. This presents linguistic and cultural challenges for luxury brands looking to expand their reach overseas, especially when it comes to effectively communicating their brand's identity, image and reputation. Here we look at the changing behaviours of luxury good consumers and what luxury brands should be incorporating into their localisation strategy.

Chem Show 2019

By |October 28th, 2019|Categories: blog|

For the last 100 years, the Chem Show has been the most influential place for chemical processing professionals to meet to discuss the latest innovations, process efficiencies and the future of the industry. This was our first time attending the event in New York City and what an event it was. Here are our key takeaways.

Export challenges for the packaging industry: PPMA Total Show survey

By |October 3rd, 2019|Categories: blog|

Whilst attending the 2019 PPMA Total Show in Birmingham, we asked exhibitors and attendees about the export challenges they face. Our quick survey highlighted five potential challenges for the processing and packaging industry, which we asked respondents to place on a scale. See the results here.

PPMA Total Show 2019

By |October 3rd, 2019|Categories: blog|

The PPMA Total Show 2019 was held over three days at the Birmingham NEC. The biggest UK exhibition of processing and packaging machinery, Ultimate Languages attended the event to learn about what Industry 4.0 holds for this transformative sector.

The importance of export strategies: Interview with Bolst Global

By |October 1st, 2019|Categories: blog|

We interviewed Victoria Boldison from Bolst Global to get her expertise on export strategies. We discussed a variety of topics, from the challenges companies face, to her export tips and tricks. Here you will find the full transcript of the conversation, as well as a short video clip.

Connectors: streamlining translation processes

By |July 24th, 2019|Categories: blog|

We are now living in a world of continuous delivery which means that global organisations need to be able to deliver, create, and localise content quicker than ever. This is incredibly important for website updates, which is where translation connectors come in. This introductory guide will explain what connectors are and how they can streamline your localisation process and make things much more efficient.

Beyond Translation

By |May 21st, 2019|Categories: blog|

Translation is so much more than words on a page and often gets taken for granted despite the huge impact that professional language services have for global organisations. Hear what our Growth Manager, Emily, thinks in this informal interview.

Institute of Translation and Interpreting (ITI) conference 2019

By |May 15th, 2019|Categories: blog|

Our Resource Manager, Amanda, and Project Manager, Lucia, recently spent two rainy, spring days in Sheffield at the ITI Conference. Meeting old friends, and new, and learning all about the hot topics affecting freelance translators, Amanda shares her takeaways from the event in this post.