Selecting the right localisation strategy is key for hospitality companies to manage budgets, ROI and translation quality. Here we share four examples from our experience working with global organisations in the travel, tourism and hospitality sector.
As we head into the new year, let's take a look at four trends that are set to impact the translation and localisation industry in 2020; multimedia translation, multilingual customer support, speech technology and domain adaptive neural machine translation.
The global luxury goods market continues to grow, but there are some important considerations when it comes to exporting certain products. Here are our customer success manager's top tips for luxury brands looking to expand their international reach.
In this Q&A we asked marketing and communications expert Anthony Schaub, Founder of The Consultancy Group, to share his insights on managing and creating global content for luxury brands. We think you will agree that his experience working for and with global luxury brands is incredibly valuable.
The luxury goods sector is one industry that experiences solid growth year-on-year and is forecasted to increase 4-6% globally in 2019. This presents linguistic and cultural challenges for luxury brands looking to expand their reach overseas, especially when it comes to effectively communicating their brand's identity, image and reputation. Here we look at the changing behaviours of luxury good consumers and what luxury brands should be incorporating into their localisation strategy.
For the last 100 years, the Chem Show has been the most influential place for chemical processing professionals to meet to discuss the latest innovations, process efficiencies and the future of the industry. This was our first time attending the event in New York City and what an event it was. Here are our key takeaways.
Whilst attending the 2019 PPMA Total Show in Birmingham, we asked exhibitors and attendees about the export challenges they face. Our quick survey highlighted five potential challenges for the processing and packaging industry, which we asked respondents to place on a scale. See the results here.
We interviewed Victoria Boldison from Bolst Global to get her expertise on export strategies. We discussed a variety of topics, from the challenges companies face, to her export tips and tricks. Here you will find the full transcript of the conversation, as well as a short video clip.