Translating Luxury: Q+A with Anthony Schaub, The Consultancy Group

By |2019-11-05T11:55:02+00:00October 30th, 2019|blog|

In this Q&A we asked marketing and communications expert Anthony Schaub, Founder of The Consultancy Group, to share his insights on managing and creating global content for luxury brands. We think you will agree that his experience working for and with global luxury brands is incredibly valuable.

Why high-end localisation is key for luxury brands

By |2019-11-06T12:23:32+00:00October 30th, 2019|blog|

The luxury goods sector is one industry that experiences solid growth year-on-year and is forecasted to increase 4-6% globally in 2019. This presents linguistic and cultural challenges for luxury brands looking to expand their reach overseas, especially when it comes to effectively communicating their brand's identity, image and reputation. Here we look at the changing behaviours of luxury good consumers and what luxury brands should be incorporating into their localisation strategy.

Chem Show 2019

By |2019-10-28T10:23:59+00:00October 28th, 2019|blog|

For the last 100 years, the Chem Show has been the most influential place for chemical processing professionals to meet to discuss the latest innovations, process efficiencies and the future of the industry. This was our first time attending the event in New York City and what an event it was. Here are our key takeaways.

Export challenges for the packaging industry: PPMA Total Show survey

By |2019-10-03T15:11:22+00:00October 3rd, 2019|blog|

Whilst attending the 2019 PPMA Total Show in Birmingham, we asked exhibitors and attendees about the export challenges they face. Our quick survey highlighted five potential challenges for the processing and packaging industry, which we asked respondents to place on a scale. See the results here.

PPMA Total Show 2019

By |2019-10-03T15:12:53+00:00October 3rd, 2019|blog|

The PPMA Total Show 2019 was held over three days at the Birmingham NEC. The biggest UK exhibition of processing and packaging machinery, Ultimate Languages attended the event to learn about what Industry 4.0 holds for this transformative sector.

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