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International travel is more popular than ever! With the desire for adventure and exploration, culinary experiences and business trips driving the growth of your sector, just think about the impact a well-executed globalisation strategy will have on your organisation.
What’s new for 2020?
- Updated market trends
- Updated insights on technology and travel
- More indepth look at global content strategies
- A template to help you structure your content strategy in 2020
What you will gain from this guide
- In-depth knowledge of the trends driving the market
- Insight from industry experts and key players in travel, tourism and hospitality
- Localisation solutions and technology that can be easily integrated into your strategy
What you will achieve from this guide
- Higher revenues worldwide
- Increased global brand awareness
- More international customers