International travel is more popular than ever.
With the desire for adventure and exploration, culinary experiences, and business trips driving the growth of the sector it’s important for travel, tourism and hospitality organisations to consider the potential impact a well-thought-out globalisation strategy can have in terms of brand awareness, increased customer base and higher revenues.
When it comes to language and culture the travel sector must have a thorough understanding of their target demographics and implement a content strategy that incorporates the following:
- Content tiers
- Psychology of storytelling
- Localisation and translation
- Subjects, volumes and delivery times
- Continuous delivery
- Agile processes
- Tone of voice
It is important to remember that the travel industry is one of the most innovative sectors in the world, as well as one of the quickest to adopt new technologies. To stay ahead of the competition, it is incredibly important for travel, tourism and hospitality players to think outside the box to reach their customers in a more creative and engaging way, through new digital mediums.
This is where Ultimate Languages comes in. Our knowledge and expertise in the field of travel, tourism and hospitality make us the perfect partner for your international strategy. We have worked with several of the top 50 hotel chains in the world, as well as boutique hotels, tour operators, airlines and tourist attractions.
Besides translation and localisation, we offer content and digital marketing services in multiple languages, from copywriting to transcreation and full support for the creation and localisation of your international campaigns.
No matter the size of your organisation our team are aware of the common localisation challenges faced by the industry and can offer great insight, no matter where you are on your globalisation journey, which is why we wanted to share our knowledge and expertise of the travel industry.
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